Fjallraven.
This is the new “it” bag from Fjallraven, although the Kanken backpack has been around since 1978, I have been seeing more of them in boutiques and shops on the west coast. So if you are looking for the next bag trend, check this brand. They are based in Sweden and specialize in hiking apparel and equipment. Fjallraven focuses on quality and design, but they are not your usual outdoorsy brand, there are modern and dedicated to making every thing as functional and efficient as possible without sacrificing design. Visit Fjallraven here.









